Social Media

E-commerce sure has changed a lot in the time I've been in the biz. I've been designing and maintaining e-tail websites for around 12 years now. Wow. I just can't believe how drastically it's changed in such a short amount of time.

It used to be I could just make a site a top result with a few clicks of the mouse and maybe a day or two of tweaking text. It really used to be that easy. H1 tag here, anchor text there and you're good to go.

But the whole entire medium has evolved into such a massive and ornery beast. It's all pretty much google's fault. They've introduced such exacting standards for what is an exemplary website and they've done it in such a way that we're forced to comply with their standards. Because their standards are superior and they keep 90% of the people using their search engine.

Then came facebook. And twitter. and all that other social media bullshit that has absolutely nothing at all to do with web design. And just like that a whole newe career, a whole entire field was born. Like the big bang that created the universe. It was loud and quick and we were stuck inside it.

When the internet was first breaching mainstream status it was a fact that small business could really capitalize on the opportunity. There was little competition and it was incredibly easy to cash in on the selling power of the internet.

But I believe that has changed. Made a complete 180 in fact. Nowadays, the internet is so crowded a marketplace that if possible, a brick and mortar store is likely to be more profitable with less investment. Provided you offer a needed service in your community and do it at a reasonable price. You'll face far, far less competitions. YOur advertising will need only be simple and low budget. And your expenses will be drastically reduced by not having to ship things and not having to compete with others who ship for free.

For a brief period in history the internet was a level playing field where small and large business alike could fairly compete for customers. But like every other economi channel in America, it too has been siezed and confiscated. Destined to make the rich richer while the poor languish in the throes of a dead dream of equal opportunity.

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